Effective business communications

Sinopsis(en Inglés)

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This text now includes a prologue on the high-technology office of today and tomorrow, including international and intercultural examples. Over 400 business examples show how and how not to express ideas, and there are over 300 end-of-chapter exercises and problems, including detailed cases. There is a greatly enlarged chapter on global communications to show how international and intercultural communications affect business, and new boxed examples of written communication throughout the text. Coverage of new technology, employment-related communication topics, business reports, and oral communications has also been expanded.