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Let my people go surfing

the education of a reluctant businessman

Yvon Chouinard

260 páginas2005Penguin PressInglés

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Patagonia, Inc. is one of the earth's most interesting and inspiring companies. For almost forty years, its reputation for high quality, maverick innovation, and long-term environmental responsibility has put it in a class by itself. And everything flows from Patagonia's founder, Yvon Chouinard, whose creation myth is now an American business legend. Here, Yvon Chouinard relates his and his company's story and the core philosophies that have sustained Patagonia, Inc. year in and year out. This is not another story of a successful businessman who manages on the side to do great good and have grand adventures; it's the story of a man who brought doing good and having grand adventures into the heart of his business model--and who enjoyed even more business success as a result.--From publisher description.

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Otras ediciones

  • inglésPenguin (Non-Classics)ISBN 97801430378352006
  • inglésPenguin Group USAISBN 97814295371172008
  • inglésPenguin PressISBN 97815942007242005
ISBN 9780143037835Metadatos: Metadatos abiertos (Open Library, CC0/PD) · registro de origen