Sport management

Sinopsis(en Inglés)

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"Now available in a fully revised and updated third edition, Sport Management: Principles and applications examines the nature of the sport industry and the role of the state, non-profit and professional sectors in sport. It also focuses on core management principles and their application in a sporting context, highlighting the unique challenges faced in a career in sport management. Written in highly accessible style, each chapter has a coherent structure designed to make key information and concepts simple to find and to utilise. Chapters contain a conceptual overview, references, further reading, relevant websites, study questions and up-to-date case studies from around the world to show how the theory works in professional world. Topics covered include: - strategic planning - organisational culture - organisational structures - human resource management - leadership - governance - financial management - marketing - performance management This book provides a comprehensive introduction to the practical application of management principles within sport organisations. It is ideal for first and second year students studying sport management related courses, as well as those studying business focussed and human movement/physical education courses who are seeking an overview of sport management principles"--