Influence

Sinopsis(en Inglés)

No tenemos la sinopsis en tu idioma: se muestra la de la edición original.

Influence is Robert B. Cialdini's landmark exploration of the psychology behind persuasion-why people say "yes" how compliance professionals shape decisions, and the hidden forces that guide human behavior. Drawing on decades of research, Cialdini identifies six core principles of influence-reciprocity, commitment and consistency, social proof, authority, liking, and scarcity-and illustrates each with vivid real-world examples. Clear, engaging, and deeply practical, the book reveals how these mechanisms operate in everyday life and how readers can recognize, resist, and ethically apply them. Widely regarded as a foundational text in behavioral science, influence remains an essential guide for understanding how persuasion works.