Strategic management

Sinopsis(en Inglés)

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"This new book presents practical frameworks and concepts to help managers think strategically. The book draws on current economics and organization theory to create a package of conceptual tools for managers who are responsible for setting their company's direction.". "These tools help them understand how their company's performance is affected by its competitive environment, its position in its value chain, its capabilities, its organization design, and its ability to change. The concepts presented in this book build a foundation for creating business strategies to guide decision-making within the firm toward its longterm goals."--BOOK JACKET.