Working paper / Marketing Science Institute -- no. 86-108
1 libro
- Servqual, a multiple-item scale for measuring customer perceptions of service quality
A Parasuraman, A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · 1986
A Parasuraman, A. Parasuraman, Valarie A. Zeithaml, Leonard L. Berry · 1986