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McGraw-Hill series in marketing

7 libros
  1. Fundamentals of marketing

    Stanton, William J. · 1984

  2. Portada de Logistical management
    Logistical management

    Donald J. Bowersox · 1978

  3. Portada de Marketing Research
    Marketing Research

    Thomas C. Kinnear, James R. Taylor · 1995

  4. Services marketing

    Valarie A. Zeithaml, Mary Jo Bitner · 2000

  5. Portada de Advertising communications & promotion management
    Advertising communications & promotion management

    John R. Rossiter · 1997

  6. Portada de Marketing
    Marketing

    Michael J. Etzel · 1997

  7. Consumer behavior

    David L. Loudon, Albert J. Della Bitta · 1988