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The Dryden Press series in marketing

6 libros
  1. Portada de Consumer behavior
    Consumer behavior

    James F. Engel · 1990

  2. Marketing research

    Gilbert A. Churchill, Dawn Iacobucci · 1976

  3. Portada de Marketing channels
    Marketing channels

    Bert Rosenbloom · 2004

  4. Portada de Basic marketing research
    Basic marketing research

    Gilbert A. Churchill · 2001

  5. Portada de International marketing
    International marketing

    Michael R. Czinkota, Ilkka A. Ronkainen, Michael Czinkota, Ilkka Ronkainen · 1993

  6. Portada de Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications
    Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communications

    Terence A. Shimp · 2002