The Irwin series in marketing

Philip R. Cateora · 1999

James F. Engel · 1991

Del I. Hawkins, Kenneth A. Coney, Roger J. Best · 1992

David W. Cravens, Nigel Piercy · 2009

Courtland L. Bovée, Courtland L. Bovée · 1982

C. Merle Crawford, C. Anthony Di Benedetto · 1997

J. Paul Peter · 1995

Michael Levy · 1992

Barton A. Weitz, Stephen B. Castleberry, John F. Tanner, Stephen Bryon Castleberry, Stephen B Castleberry, John F Tanner · 2007

William F. Arens, Michael F. Weigold, Christian Arens, Bovee · 2009

Donald R. Lehmann, Russell S. Winer · 2001

E. Jerome McCarthy, Stanley J. Shapiro, William D. Perreault, Kenneth B. Wong, J. E. McCarthy, William D. Perreault Jr. · 1994

Charles Futrell · 2009